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The art of business wars : battle-tested lessons for leaders and entrepreneurs from history's greatest rivalries / David Brown.

The art of business wars : battle-tested lessons for leaders and entrepreneurs from history's greatest rivalries / David Brown.
Catalogue Information
Field name Details
ISBN 9781529307016 (paperback)
Author Brown, David (Radio journalist) author.
Title The art of business wars : battle-tested lessons for leaders and entrepreneurs from history's greatest rivalries / David Brown.
Publisher/Date London : John Murray Learning, 2021.
©2021
Pagination etc. xiii, 351 pages ; 22 cm.
Bibliography, etc. note Includes bibliographical references and index.
Summary Note Based on the chart-topping Business Wars podcast re-imagined using Sun Tzu's The Art Of War as a guide, The Art Of Business Wars features stories and lessons from history's greatest business rivalries revealing why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters. In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious. By compiling powerful insights uncovered over hundreds of podcast episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue rich in popular history. The stories in The Art of Business Wars will inspire you, and the lessons you can draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a creative freelancer or the CEO of a multinational manufacturer.
Subject Success in business
Businesspeople
Leadership
Shelf Location 658 BROW
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