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© LIBERO v6.4.1sp240211
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Facebook marketing for dummies / by Stephanie Diamond and John Haydon.
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Catalogue Record 777386
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Catalogue Record 777386
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Catalogue Record 777386
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Catalogue Record 777386
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658.872 DIAM
Adult Non Fiction
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Catalogue Record 777386
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Record Number
777386
ISBN
9781119476214 (paperback)
1119476216 (paperback)
Author
Diamond, Stephanie
author.
Title
Facebook marketing for dummies / by Stephanie Diamond and John Haydon.
Edition
6th edition.
Publisher/Date
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
©2018
Pagination etc.
xiii, 368 pages : illustrations ; 24 cm.
Series
--For dummies
Contents note
Previous edition: 2015.
Includes index.
Summary Note
Add Facebook to your marketing plan and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Subject
http://Facebook (Electronic resource)
Online social networks
Viral marketing
Internet advertising
Added Author
Haydon, John
author.
Shelf Location
658.872 DIAM
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Catalogue Record 777386
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