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Facebook marketing for dummies / by Stephanie Diamond and John Haydon.

Catalogue Information
Field name Details
Record Number 777386
ISBN 9781119476214 (paperback)
1119476216 (paperback)
Author Diamond, Stephanie author.
Title Facebook marketing for dummies / by Stephanie Diamond and John Haydon.
Edition 6th edition.
Publisher/Date Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
©2018
Pagination etc. xiii, 368 pages : illustrations ; 24 cm.
Series --For dummies
Contents note Previous edition: 2015.
Includes index.
Summary Note Add Facebook to your marketing plan and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Subject http://Facebook (Electronic resource)
Online social networks
Viral marketing
Internet advertising
Added Author Haydon, John author.
Shelf Location 658.872 DIAM
Catalogue Information 777386 Beginning of record . Catalogue Information 777386 Top of page .