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Simplify : how the best businesses in the world succeed / Richard Koch and Greg Lockwood.

Simplify : how the best businesses in the world succeed / Richard Koch and Greg Lockwood.
Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date Res.
650.1 KOCH
Adult Non Fiction   Paddington . Available .  
. Catalogue Record 758898 ItemInfo Beginning of record . Catalogue Record 758898 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9780349411842 (paperback)
Author Koch, Richard, 1950- author.
Title Simplify : how the best businesses in the world succeed / Richard Koch and Greg Lockwood.
Publisher/Date London : Piatkus Books, 2016.
©2016
Pagination etc. xxvi, 305 pages : illustrations ; 24 cm.
Bibliography, etc. note Includes bibliographical references and index.
Summary Note The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price, take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.
Subject Success in business
Entrepreneurship
Creative ability in business
Added Author Lockwood, Greg author.
Shelf Location 650.1 KOCH
Catalogue Information 758898 Beginning of record . Catalogue Information 758898 Top of page .