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© LIBERO v6.4.1sp240211
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Simplify : how the best businesses in the world succeed / Richard Koch and Greg Lockwood.
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Catalogue Record 758898
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Catalogue Record 758898
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Catalogue Record 758898
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Catalogue Record 758898
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650.1 KOCH
Adult Non Fiction
Paddington
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Catalogue Record 758898
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Record Number
758898
ISBN
9780349411842 (paperback)
Author
Koch, Richard, 1950-
author.
Title
Simplify : how the best businesses in the world succeed / Richard Koch and Greg Lockwood.
Publisher/Date
London : Piatkus Books, 2016.
©2016
Pagination etc.
xxvi, 305 pages : illustrations ; 24 cm.
Bibliography, etc. note
Includes bibliographical references and index.
Summary Note
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price, take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.
Subject
Success in business
Entrepreneurship
Creative ability in business
Added Author
Lockwood, Greg
author.
Shelf Location
650.1 KOCH
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Catalogue Record 758898
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