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The Apple experience : the secrets of delivering insanely great customer service / by Carmine Gallo.

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Shelf Location Collection Volume Ref. Branch Status Due Date
658.912 GALL
 Adult Non Fiction   Double Bay . Available .  
Reserve $3.30 Adults, $1.75 Children, VIP, Pensioner or Senior Card holders Catalogue Record 674782
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Catalogue Information
Field name Details
Record Number 674782
ISBN 9780071793209 (hbk.)
0071793208 (alk. paper)
Author Gallo, Carmine
Title The Apple experience : the secrets of delivering insanely great customer service / by Carmine Gallo.
Edition 1st ed.
Publisher/Date New York : McGraw-Hill, c2012.
Pagination etc. xviii, 234p. : ill., ports. ; 24 cm.
Contents note Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your team -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.
Summary Note Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Subject Customer services
Consumer satisfaction
Creative thinking
Shelf Location 658.812 GALL
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Extra information Catalogue Record 674782
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Catalogue Information 674782 Beginning of record . Catalogue Information 674782 Top of page .
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